Firstgen opens a subsidiary in India and signs its first local contracts

March 22, 2021
Joseph Repain

Firstgen digital brand studio, is kicking off its international development with the opening of a subsidiary in India, in New Delhi, in the Hauz Khas district. This is part of the group's internationalization strategy and its ambition to establish itself in internationalization strategy and its ambition to establish a presence in countries with strong development potential and a young population.


The opening of this office confirms the exceptional three-digit growth experienced by Firstgen in 2021. Firstgen has established itself as a key and recognized player in the and recognized player in the launch and digital growth of major brands, as well as local authorities, SMEs, start-ups and celebrities.
With more than 1 billion inhabitants, a very young population, advanced digitalization and and an exponential emergence of ambitious B2C brands thanks to a strong economic economic growth, India has considerable potential for the development of digital brands.


"The local brand ecosystem is very powerful in India. Local entrepreneurs are doing a great job of creating and thinking about brands. The Indian market has proven to be a natural and a natural and promising opportunity for us. After several months of operations, we are happy to enter this market, alongside our partner the Centdegrés group" says Loïs Henry, CEO and co-founder of Firstgen


"Our ambition will be to help brands become even more dynamic and to create a bridge between India and France, to help both Indian brands to penetrate the French market and French brands to take a closer look at the Indian market" adds Joseph Repain, creative director and co-founder of Firstgen.
This entry into India marks the first step in the international development of the group. Firstgen plans to open new offices abroad in 2022, in promising destinations.

The group Firstgen was created in 2019 by Centdegrés (David Nitlich, Elie Papiernik), HR&S (Loïs Henry, Joseph Repain), Jonathan Siboni and Michaël Jaïs . Firstgen is a digital brand studio specialized in the launch and growth of digital brands.