Joseph Repain graduated from ESSEC Business School and L'Ecole du Louvre and started his career in strategy consulting. Before being Creative Director at Firstgen, Joseph served as Strategy Consultant at BCG and Emerton, where he advised Direct-to-Consumers (DTC) brands and developed a strong expertise in digital strategy. He used to work in New-York as fundraiser for Private Equity funds at Triago before founding Firstgen in Paris with his friend Loïs Henry.
