Dedicated website and E-CRM for Alpine Eagle launch


Chopard, is a luxury Swiss manufacturer and retailer of luxury watches, jewellery and accessories, founded in 1980.

Firstgen was called to work on the digital launch of the Alpine Eagle, Chopard's new watch

Bearing testament to Chopard's ethical approach, the Alpine Eagle gives the Maison an opportunity to reveal its latest commitment to protecting the Alpine environment through the launch of the Eagle Wings Foundation - of which Karl-Friedrich Scheufele is a founding member.

Firstgen has invented a 100% digital experience in the middle of the Covid period where traditional press launch events are impossible. Firstgen has therefore created a dedicated secure site for VIPs, VICs, Influencers and journalists, with password access.

The site has been designed in a user journey logic in order to communicate first on the commitments of the Maison and to bring via several videos the process of design and creation of the Alpine Eagle watch. The end of the journey opened on a live conference during which journalists could ask their questions, which were addressed live